{"id":2623,"date":"2025-07-09T12:03:40","date_gmt":"2025-07-09T11:03:40","guid":{"rendered":"https:\/\/wp.purpldiscounts.com\/?p=2623"},"modified":"2025-11-07T17:39:04","modified_gmt":"2025-11-07T17:39:04","slug":"purpl-turns-one","status":"publish","type":"post","link":"https:\/\/wp.purpldiscounts.com\/purpl-turns-one\/","title":{"rendered":"Purpl Turns 1!: How a Disabled Discount Platform Became Something So Much Bigger"},"content":{"rendered":"\n<p>A year ago, we launched something radical. Not because it was flashy or high-tech or even wildly new. But because it was built for a community that had been left out of the conversation for far too long.<\/p>\n\n\n\n<p>On 9th July 2024, Purpl went live. A discount platform designed by disabled people, for disabled people. It started with a simple mission: to make life a little more affordable, a little more joyful, and a lot more fair.<\/p>\n\n\n\n<p>We didn\u2019t know if anyone would show up.<\/p>\n\n\n\n<p>But you did. In your thousands.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-it-started\"><strong>Where it Started&#8230;<\/strong><\/h2>\n\n\n\n<p>From our very first brand partners \u2014 <a href=\"https:\/\/www.purpldiscounts.com\/brand\/the-somerset-toiletry-co\">The Somerset Toiletry Company<\/a>, <a href=\"https:\/\/www.purpldiscounts.com\/brand\/menkind\">Menkind<\/a>, <a href=\"https:\/\/www.purpldiscounts.com\/brand\/hoover-direct\">Hoover<\/a>, <a href=\"https:\/\/www.purpldiscounts.com\/brand\/poundland\">Poundland<\/a>, <a href=\"https:\/\/www.purpldiscounts.com\/brand\/pavers\">Pavers<\/a>, <a href=\"https:\/\/www.purpldiscounts.com\/brand\/secret-sales\">Secret Sales<\/a>, <a href=\"https:\/\/www.purpldiscounts.com\/brand\/lookfantastic\">LOOKFANTASTIC<\/a>, <a href=\"https:\/\/www.purpldiscounts.com\/brand\/ocado\">Ocado<\/a> \u2014 to the very first person who messaged us to say, &#8220;This is the first time I\u2019ve been able to afford a treat this month.&#8221; Every single milestone we\u2019ve hit has been because of <em>you<\/em>.<\/p>\n\n\n\n<p>Now, a year on, the numbers are big \u2014 70,000+ members, over 336 brand partners, over \u00a31 million spent through Purpl, over \u00a3300,000 saved by our members. But numbers don\u2019t tell the full story.<\/p>\n\n\n\n<p>It\u2019s in the little things.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"600\" src=\"https:\/\/wp.purpldiscounts.com\/wp-content\/uploads\/2025\/07\/Our-Purpl-people-2.png\" alt=\"An image showing some Purpl members. Text reads: Our community, our Purpl people\" class=\"wp-image-2631\" srcset=\"https:\/\/wp.purpldiscounts.com\/wp-content\/uploads\/2025\/07\/Our-Purpl-people-2.png 2000w, https:\/\/wp.purpldiscounts.com\/wp-content\/uploads\/2025\/07\/Our-Purpl-people-2-768x230.png 768w, https:\/\/wp.purpldiscounts.com\/wp-content\/uploads\/2025\/07\/Our-Purpl-people-2-1536x461.png 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-our-community-our-people\"><strong>Our Community, Our People<\/strong><\/h2>\n\n\n\n<p>Like the comment from someone who used our Morrisons discount to finally buy their weekly shop without stressing. Or our member, Marsaili Eilidh Heatley, who got to go to Henley Regatta for the first time and said Purpl helped them afford the dress they wore. Or the TikTok comment that simply said: &#8220;I thought I was the only one who felt like this.&#8221;<\/p>\n\n\n\n<p>We\u2019ve cried reading your messages. We\u2019ve laughed at the bingo cards. We\u2019ve chased down missing codes and celebrated every new partner who saw the value in our community. And while we\u2019ve won awards (thank you Rakuten and the <a href=\"https:\/\/businessdisabilityforum.org.uk\/\">Business Disability Forum<\/a>), and been featured on the BBC and Channel 5, the real win has been the way you\u2019ve shown up \u2014 for us and each other.<\/p>\n\n\n\n<p>One member, Steph Dean, told us: &#8220;Purpl means I can afford to do more in my life and have the things I need. It&#8217;s amazing to feel a part of this community, rather than feeling alone.&#8221;<\/p>\n\n\n\n<p>Another simply wrote: &#8220;Only we know what it&#8217;s like to be disabled. Thanks for getting it.&#8221;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Being a part of the Purpl community means I&#8217;ve been able to access things that may have previously affected my monthly budget.&#8221; &#8211; <strong>Sara Stacey<\/strong><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Being a member means that I&#8217;m able to afford my aids and enjoy days out here and there.&#8221; &#8211; <strong>Steph Kirk<\/strong><\/p>\n\n\n\n<p>&#8220;Getting out and being able to go and visit places such as the Botanical Gardens in Bath. Being part of this community had enabled me to live, fight back and feel that I am not alone.&#8221; &#8211; <strong>David Cherriman <\/strong><\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-so-what-now\"><strong>So, What Now?<\/strong><\/h2>\n\n\n\n<p>Well, this isn\u2019t the end of a chapter. It\u2019s the start of an even bigger one. More brands. More features. More real, accessible content. And always \u2014 always \u2014 community first.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;This community has grown far beyond anything I ever imagined. I started Purpl because I knew what it felt like to be excluded from things that should be simple \u2014 saving money, finding help, being seen. A year on, I\u2019ve watched our members not just save hundreds of pounds, but feel part of something powerful. This is just the beginning, and I\u2019m so proud to be building it together.<strong>&#8221; \u2014 Georgina, Founder of Purpl<\/strong><\/p>\n<\/blockquote>\n<\/blockquote>\n\n\n\n<p>To everyone who joined, shared, saved, spent, tagged, messaged, or told a friend \u2014 thank you.<\/p>\n\n\n\n<p>We\u2019re one. But we\u2019re just getting started.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/wp.purpldiscounts.com\/wp-content\/uploads\/2025\/07\/purpl-1-year-on-2.png\" alt=\"Image shows a month by month timeline of key achievements by Purpl, celebrating turning 1 on July 9th 2025\" class=\"wp-image-2625\" srcset=\"https:\/\/wp.purpldiscounts.com\/wp-content\/uploads\/2025\/07\/purpl-1-year-on-2.png 1920w, https:\/\/wp.purpldiscounts.com\/wp-content\/uploads\/2025\/07\/purpl-1-year-on-2-768x432.png 768w, https:\/\/wp.purpldiscounts.com\/wp-content\/uploads\/2025\/07\/purpl-1-year-on-2-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2268\" height=\"529\" src=\"https:\/\/wp.purpldiscounts.com\/wp-content\/uploads\/2025\/05\/Copy-of-Sammi-About-the-Author-Banner-4.png\" alt=\"Profile image of Sammi wearing a beige beanie and smiling, next to text introducing her as Senior Marketing Manager at Purpl, an autistic advocate for disabled and neurodivergent people who champions accessibility, inclusion, and financial empowerment through community-driven storytelling.\" class=\"wp-image-2331\" srcset=\"https:\/\/wp.purpldiscounts.com\/wp-content\/uploads\/2025\/05\/Copy-of-Sammi-About-the-Author-Banner-4.png 2268w, https:\/\/wp.purpldiscounts.com\/wp-content\/uploads\/2025\/05\/Copy-of-Sammi-About-the-Author-Banner-4-768x179.png 768w, https:\/\/wp.purpldiscounts.com\/wp-content\/uploads\/2025\/05\/Copy-of-Sammi-About-the-Author-Banner-4-1536x358.png 1536w, https:\/\/wp.purpldiscounts.com\/wp-content\/uploads\/2025\/05\/Copy-of-Sammi-About-the-Author-Banner-4-2048x478.png 2048w\" sizes=\"auto, (max-width: 2268px) 100vw, 2268px\" \/><\/figure>\n\n\n\n<p>Sammi is autistic, has ADHD, and lives with POTS. She\u2019s passionate about disability advocacy, accessibility, and creating spaces where people feel seen, heard, and understood. With a sharp sense of humour and a deep love for community, she speaks openly about the realities of being neurodivergent across all of her personal platforms, always aiming to challenge stigma, spark conversations, and remind others they\u2019re not alone.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On 9th July 2024, Purpl went live. A discount platform designed by disabled people, for disabled people. It started with a simple mission: to make life a little more affordable, a little more joyful, and a lot more fair.<\/p>\n","protected":false},"author":9,"featured_media":2624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,33],"tags":[],"class_list":["post-2623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-articles","category-disability-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Disabled Discount: Empowering the Disabled Community - Purpl<\/title>\n<meta name=\"description\" content=\"Find out how Purpl, the Disabled discount platform, is transforming access to products while promoting inclusivity for everyone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp.purpldiscounts.com\/purpl-turns-one\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Purpl Turns 1!: How a Disabled Discount Platform Became Something So Much Bigger\" \/>\n<meta property=\"og:description\" content=\"Find out how Purpl, the Disabled discount platform, is transforming access to products while promoting inclusivity for everyone.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wp.purpldiscounts.com\/purpl-turns-one\/\" \/>\n<meta property=\"og:site_name\" content=\"Purpl\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/purpldiscounts\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-09T11:03:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T17:39:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp.purpldiscounts.com\/wp-content\/uploads\/2025\/07\/Purpls-1st-birthday-ow-a-Discount-Platform-Became-Something-So-Much-Bigger.png\" \/>\n\t<meta property=\"og:image:width\" content=\"773\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Purpl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@purpldiscounts\" \/>\n<meta name=\"twitter:site\" content=\"@purpldiscounts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Purpl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wp.purpldiscounts.com\/purpl-turns-one\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wp.purpldiscounts.com\/purpl-turns-one\/\"},\"author\":{\"name\":\"Purpl\",\"@id\":\"https:\/\/wp.purpldiscounts.com\/#\/schema\/person\/604b50660e0058e65efa8be50b49e63d\"},\"headline\":\"Purpl Turns 1!: How a Disabled Discount Platform Became Something So Much Bigger\",\"datePublished\":\"2025-07-09T11:03:40+00:00\",\"dateModified\":\"2025-11-07T17:39:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wp.purpldiscounts.com\/purpl-turns-one\/\"},\"wordCount\":672,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wp.purpldiscounts.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/wp.purpldiscounts.com\/purpl-turns-one\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wp.purpldiscounts.com\/wp-content\/uploads\/2025\/07\/Purpls-1st-birthday-ow-a-Discount-Platform-Became-Something-So-Much-Bigger.png\",\"articleSection\":[\"All Articles\",\"Purpl &amp; 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