{"id":787,"date":"2024-10-10T08:30:00","date_gmt":"2024-10-10T08:30:00","guid":{"rendered":"https:\/\/wp.purpldiscounts.com\/?p=787"},"modified":"2025-01-01T14:24:04","modified_gmt":"2025-01-01T14:24:04","slug":"e-learning-that-works-for-everyone","status":"publish","type":"post","link":"https:\/\/wp.purpldiscounts.com\/e-learning-that-works-for-everyone\/","title":{"rendered":"E-learning That Works for Everyone"},"content":{"rendered":"\n<p>On <strong>World Sight Day<\/strong> (10th October 2024) is a global event designed to draw attention to blindness and vision impairment. It was originally initiated by the SightFirstCampaign of Lions Club International Foundation in 2000. There are around\u00a0<a href=\"https:\/\/www.thelancet.com\/journals\/langlo\/article\/PIIS2214-109X(20)30488-5\/fulltext\" target=\"_blank\" rel=\"noreferrer noopener\">1.1 billion people worldwide living with an untreated or preventable visual impairment<\/a>. <\/p>\n\n\n\n<p>When someone loses their sight, it affects their entire life. For a child, sight loss can mean missing out on their education and the opportunity to make friends and develop social skills. For an adult, it can mean losing their independence and income. In the UK,\u00a0more than 2 million\u00a0people live with sight loss and around 340,000 people are registered as blind or partially sighted.<\/p>\n\n\n\n<p>On World Sign Day 2024, we wanted to share Leah&#8217;s story of sight loss and how that led her to set up a family company championing accessible and inclusive education and training. Leah Holroyd of White Bicycle Ltd spoke to us about her incredible journey. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>White Bicycle<\/strong><\/h2>\n\n\n\n<p>At White Bicycle, we believe that the best education and training are accessible and inclusive. E-learning has the potential to reduce barriers for many learners \u2013 but only if it\u2019s designed and built with accessibility in mind from the start. We draw on our lived experience of sight loss to make accessibility central to our mission.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Bit About Me<\/strong><\/h2>\n\n\n\n<p>When I graduated, I knew I wanted to do something relating to education\u2026 But after a couple of years working in a primary school, providing one-to-one support to children with Special Educational Needs (and getting covered in PVA glue and glitter in the process), I decided that teacher training wasn\u2019t the right path for me.<\/p>\n\n\n\n<p>I got a job with a spinout from Imperial College London which developed online courses for universities. After 4 years working there, I was ready for a change of scene and as luck would have it, one of our customers &#8211; the University of Canberra in Australia &#8211; was recruiting for an Educational Designer\u2026<\/p>\n\n\n\n<p>I loved my job in Canberra, especially working with teaching staff in the Faculty of Health to explore ways to make learning more engaging and effective through approaches like gamification, Augmented Reality, and live interaction tools. I even had my photo taken by <em>The Canberra Times <\/em>for an article about Virtual Reality\u2026<\/p>\n\n\n\n<p>Sadly, after a couple of years there was a university-wide shake-up and the nature of my role was set to change dramatically. I sensed that it was time to move on. When I came back to the UK, I decided to give freelancing a go, having always wondered what it would be like to be my own boss&#8230;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Family Business<\/strong><\/h2>\n\n\n\n<p>When my younger brother Finn finished university, I asked him if he\u2019d be up for helping me with my freelance work while he applied for grad schemes. In the months that followed, we realised we\u2019d stumbled on an opportunity! We enjoyed working together, our clients were happy, and Finn brought new skills that complimented mine like filming and editing video. In December 2019 we took the plunge and set up a company together.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/wp.purpldiscounts.com\/wp-content\/uploads\/2024\/10\/White-Bicycle-team-curved.jpg\" alt=\"Finn on the left in a red jumper and Leah on the right in a dark blue shirt. Both are holding glasses of fizz and Leah is holding up a business card with the White Bicycle logo on it.\" class=\"wp-image-789\"\/><\/figure>\n<\/div>\n\n\n<p>The company name was inspired by family holidays in the Netherlands, where we would pick up a white bicycle and go off and explore. We felt that it reflected some of our values as a company \u2013 things like the freedom to choose your own path and the flexibility to go at your own speed, which is one of the great advantages of online self-paced learning!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sight Loss<\/strong><\/h2>\n\n\n\n<p>Finn had been diagnosed with Best disease (a form of macular degeneration that causes central vision loss) in his teens. Since the condition is so rare (research suggests between 1 and 9 in every 100,000 people are affected) and no one else in the family had noticed any issues with their eyesight, we all assumed that Finn was the only one of us who had it.&nbsp;<\/p>\n\n\n\n<p>But in 2021, I noticed some fuzziness in my central vision, while working on an animation. I\u2019d created a female cartoon character, but whenever I looked at this character\u2019s face, I could see lots of little speckles\u2026 Had I given her stubble!? It took me a while to realise that the issue was my eyes. At first, I thought it might just be eye strain from long days staring at the computer. But when the fuzziness didn\u2019t go away, I knew I had to get it checked out.<\/p>\n\n\n\n<p>To cut a long story short, I was finally diagnosed with Best disease too. The first doctor I saw was incredibly unhelpful. When I asked him for a prognosis, he shrugged and said, \u201cIt probably won\u2019t be a real problem until your 40s, and you\u2019ll never go completely blind, you just won\u2019t be able to read, write or recognise people\u2019s faces.\u201d I was in my mid-30s at the time &#8211; and a big fan of being able to do all of these things!<\/p>\n\n\n\n<p>I was very lucky that I had Finn to talk to. He was always willing to listen and answer my questions. Although we have the exact same genetic mutation, we\u2019ve found that Best disease affects us in different ways. I think this is something that surprises people &#8211; sight loss can take so many different forms and even two people with the same diagnosis on paper can have very different experiences.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/wp.purpldiscounts.com\/wp-content\/uploads\/2024\/10\/WhiteBicycle-LeahandFin-Oct23-2-curved.jpg\" alt=\"An Amsler chart - a grid which can be used to monitor changes in eyesight - on top of a blue mouse mat, next to a computer mouse and a White Bicycle business card.\" class=\"wp-image-790\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Accessibility in Focus<\/strong><\/h2>\n\n\n\n<p>Accessibility has always been an important element of my work, but being diagnosed with a sight loss condition marked a turning point. When it\u2019s something that affects you personally, it feels more urgent and meaningful. I guess that\u2019s selfish \u2013 but I try to move beyond that selfish self-interest and use my experience to raise awareness, educate, and advocate for others too.<\/p>\n\n\n\n<p>As well as embedding accessibility into our e-learning work, we run accessibility training and carry out digital accessibility audits. I think we\u2019re good at talking about accessibility in a way that encourages openness &#8211; it\u2019s vital that people can ask questions and admit when they\u2019re not sure about something. I\u2019m very open about the fact that I\u2019m still on a learning journey with accessibility too.&nbsp;<\/p>\n\n\n\n<p>As part of that journey, we had some of our e-learning audited by an amazing social enterprise called Diversity &amp; Ability. They were so impressed with our work and our passion that they\u2019ve been collaborating with us ever since. With D&amp;A, we\u2019ve built online disability inclusion modules for Sony Pictures, the UN World Food Programme, and now Transport for London \/ London Underground.&nbsp;<\/p>\n\n\n\n<p>A lot of people don\u2019t really understand what \u201caccessibility\u201d means, that it isn\u2019t just a fluffy concept or about making something publicly available. There are specific standards (the Web Content Accessibility Guidelines or WCAG) which cover things like colour contrast, captions, keyboard navigation, and so on. The choices you make about colour, text, layout etc have such a big impact on whether your target audience can access, understand and interact with the content you put online. This can feel challenging if you\u2019re just getting started with accessibility, but it\u2019s about progress over perfection &#8211; we know that some accessibility issues can\u2019t be fixed overnight, but we want to work with people to get them moving in the right direction. The other great thing is that accessible design benefits everyone, not just those with disabilities like sight loss. As other advocates have said: inclusive design is just better design.<\/p>\n\n\n\n<p>To learn more, you can connect with <a href=\"https:\/\/www.linkedin.com\/in\/leah-holroyd\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leah on LinkedIn<\/a>, visit the <a href=\"https:\/\/www.whitebicycleltd.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">White Bicycle website<\/a> or sign up to the <a href=\"https:\/\/subscribe.minutemailer.com\/lkbel45r\" target=\"_blank\" rel=\"noreferrer noopener\">White Bicycle newsletter<\/a> to receive recommendations, reviews and more in relation to accessible learning.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Related Disability Awareness Articles<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.purpldiscounts.com\/blog\/from-the-skies-to-a-new-reality\">From Skies to a New Reality<\/a><br><a href=\"https:\/\/www.purpldiscounts.com\/blog\/redefining-comfort-and-accessibility-with-adaptive-clothing\">Redefining Accessibility with Adaptive Clothing<\/a><br><a href=\"https:\/\/www.purpldiscounts.com\/blog\/dotty-about-braille-my-journey-from-reluctance-to-obsession\">From Braille Beginnings to a Thriving Business<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Purpl is committed to bringing you the best disabled discounts and offers to help make a difference to your day to day life and save you money<\/strong><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>On World Sight Day (10th October 2024) is a global event designed to draw attention to blindness and vision impairment. It was originally initiated by the SightFirstCampaign of Lions Club International Foundation in 2000. There are around\u00a01.1 billion people worldwide living with an untreated or preventable visual impairment. When someone loses their sight, it affects [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[12,4],"tags":[],"class_list":["post-787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-articles","category-community-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-learning That Works for Everyone - Purpl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp.purpldiscounts.com\/e-learning-that-works-for-everyone\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-learning That Works for Everyone\" \/>\n<meta property=\"og:description\" content=\"On World Sight Day (10th October 2024) is a global event designed to draw attention to blindness and vision impairment. It was originally initiated by the SightFirstCampaign of Lions Club International Foundation in 2000. There are around\u00a01.1 billion people worldwide living with an untreated or preventable visual impairment. When someone loses their sight, it affects [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wp.purpldiscounts.com\/e-learning-that-works-for-everyone\/\" \/>\n<meta property=\"og:site_name\" content=\"Purpl\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/purpldiscounts\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-10T08:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-01T14:24:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wp.purpldiscounts.com\/wp-content\/uploads\/2024\/10\/WhiteBicycle-LeahandFin-Oct23-8-curved-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leah Holroyd\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@purpldiscounts\" \/>\n<meta name=\"twitter:site\" content=\"@purpldiscounts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leah Holroyd\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wp.purpldiscounts.com\/e-learning-that-works-for-everyone\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wp.purpldiscounts.com\/e-learning-that-works-for-everyone\/\"},\"author\":{\"name\":\"Leah Holroyd\",\"@id\":\"https:\/\/wp.purpldiscounts.com\/#\/schema\/person\/acfac3fa00911a0b571e2bf95a1a745c\"},\"headline\":\"E-learning That Works for Everyone\",\"datePublished\":\"2024-10-10T08:30:00+00:00\",\"dateModified\":\"2025-01-01T14:24:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wp.purpldiscounts.com\/e-learning-that-works-for-everyone\/\"},\"wordCount\":1340,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wp.purpldiscounts.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/wp.purpldiscounts.com\/e-learning-that-works-for-everyone\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wp.purpldiscounts.com\/wp-content\/uploads\/2024\/10\/WhiteBicycle-LeahandFin-Oct23-8-curved-1.jpg\",\"articleSection\":[\"All Articles\",\"Community Stories\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wp.purpldiscounts.com\/e-learning-that-works-for-everyone\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wp.purpldiscounts.com\/e-learning-that-works-for-everyone\/\",\"url\":\"https:\/\/wp.purpldiscounts.com\/e-learning-that-works-for-everyone\/\",\"name\":\"E-learning That Works for Everyone - Purpl\",\"isPartOf\":{\"@id\":\"https:\/\/wp.purpldiscounts.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wp.purpldiscounts.com\/e-learning-that-works-for-everyone\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wp.purpldiscounts.com\/e-learning-that-works-for-everyone\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wp.purpldiscounts.com\/wp-content\/uploads\/2024\/10\/WhiteBicycle-LeahandFin-Oct23-8-curved-1.jpg\",\"datePublished\":\"2024-10-10T08:30:00+00:00\",\"dateModified\":\"2025-01-01T14:24:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/wp.purpldiscounts.com\/e-learning-that-works-for-everyone\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wp.purpldiscounts.com\/e-learning-that-works-for-everyone\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/wp.purpldiscounts.com\/e-learning-that-works-for-everyone\/#primaryimage\",\"url\":\"https:\/\/wp.purpldiscounts.com\/wp-content\/uploads\/2024\/10\/WhiteBicycle-LeahandFin-Oct23-8-curved-1.jpg\",\"contentUrl\":\"https:\/\/wp.purpldiscounts.com\/wp-content\/uploads\/2024\/10\/WhiteBicycle-LeahandFin-Oct23-8-curved-1.jpg\",\"width\":720,\"height\":480,\"caption\":\"Leah, a woman in her 30s wearing a green shirt dress, and Finn, a man in his twenties in a blue polo shirt, sitting together at a desk. 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